Market Sizing: SOM
Phase One of Business Strategy: The Idea
About This Lesson
The Serviceable Obtainable Market (SOM) is the most practical layer of market sizing, refining your SAM into the share you can realistically capture. In this lesson, learn how to calculate SOM by factoring in competitive positioning, customer loyalty, and operational capacity. Discover how SOM guides achievable sales targets, resource allocation, and strategies for sustainable startup growth.
Unit 1
Industry Problem Statement
Unit 2
External Assessment
Unit 3
Target Clients & Market
Unit 4
Business Design
Unit 5
Competitive Market Scan
Unit 6
Conclusion
Team StartStak
The StartStak team is a dynamic blend of dreamers, strategists, creators, and builders, united by a shared passion for shaping a more equitable and innovative world. Collectively they bring a rare balance of vision and precision. Each member contributes unique strengths—strategy, creativity, structure, and clarity—woven into a collective force that thrives on possibility. Together, they embody StartStak’s mission: to transform bold ideas into meaningful impact.
