Introduction
Phase One of Business Strategy: The Idea
About This Lesson
A competitive market scan reveals how your business stacks up against rivals. In this lesson, learn how to analyze competitors’ strengths, weaknesses, market share, and strategies to uncover gaps and opportunities. Discover how this process helps you refine product development, marketing, and positioning to gain a competitive edge in your industry.
Unit 1
Industry Problem Statement
Unit 2
External Assessment
Unit 3
Target Clients & Market
Unit 4
Business Design
Unit 5
Competitive Market Scan
Unit 6
Conclusion
Team StartStak
The StartStak team is a dynamic blend of dreamers, strategists, creators, and builders, united by a shared passion for shaping a more equitable and innovative world. Collectively they bring a rare balance of vision and precision. Each member contributes unique strengths—strategy, creativity, structure, and clarity—woven into a collective force that thrives on possibility. Together, they embody StartStak’s mission: to transform bold ideas into meaningful impact.
