Overview of External Factors to Assess

Phase One of Business Strategy: The Idea

About This Lesson

A well-rounded external assessment is key to shaping a smart business strategy. In this video, explore how to analyze industry trends, supply chains, and macro forces using the PESTLE framework (Political, Economic, Social, Technological, Legal, Environmental). Learn how to uncover risks and opportunities in your market and adapt your startup strategy to the forces shaping your business landscape.

Unit 1

Industry Problem Statement

Unit 2

External Assessment

Unit 3

Target Clients & Market

Unit 4

Business Design

Unit 5

Competitive Market Scan

Unit 6

Conclusion

Team StartStak

The StartStak team is a dynamic blend of dreamers, strategists, creators, and builders, united by a shared passion for shaping a more equitable and innovative world. Collectively they bring a rare balance of vision and precision. Each member contributes unique strengths—strategy, creativity, structure, and clarity—woven into a collective force that thrives on possibility. Together, they embody StartStak’s mission: to transform bold ideas into meaningful impact.