PRODUCT MARKETING SERVICES

Welcome to the Product Marketing Stak, where compelling narratives to engage your buyer matters to drive sales for SaaS and B2B products. Our goal is to deliver your product’s untapped potential to maximize revenue. Whether your product is in the planning stages of entering the market or seeking Product-Market Fit, we will help position or reposition your product through focused messaging. From launch to Product-Market Fit refinement, this is the intelligent Product Marketing Stak you need.

OUR UNIQUE APPROACH

What sets StartStak apart is our ability to bring insights and expertise to meet the project, the product or the company needs. Our methods, paired with an AI-Native approach, enable efficient, effective, and highly tailored product marketing solutions while keeping human expertise at the point of control. Whether you're just starting out, or if you’re established and looking to expand your company’s presence, StartStak delivers innovation and excellence to product marketing.

OUR IMPACT

We equip businesses with the insights and strategies needed to thrive in competitive markets. Our comprehensive services, including proactive user surveys, in-depth research, strategic product positioning, and competitive analysis, ensure your products resonate deeply with your target audience. We don’t just help you understand the market; we empower you to lead it. From crafting compelling narratives to uncovering your competitive advantages, StartStak’s data-driven approach positions your product for success at every stage of growth.

LET'S DRIVE YOUR PRODUCT FORWARD

We're not just product marketers; we are strategists with decades of experience in go-to-market execution in SaaS and B2B sales. We have the expertise and insights to help you get to market or take your revenue to the next level. Let's talk.

OUR SERVICES

USER SURVEYS, RESEARCH & ANALYSIS

For any company, but particularly ones in early stages, the most important feedback you can collect comes from the buyer, user or both. Often they are the same person, though this changes as companies begin to sell to enterprise organizations. That’s why we’re not advocates for passively listening for feedback– we proactively pursue feedback– because we know at the heart of effective product marketing is a profound understanding of economic buyers and users. To accomplish this, StartStak conducts in-depth research and survey analysis to deliver insights that show the motivations, behaviors and the essential needs of your target audience. Combined with our “big research” method, we deliver product marketing research at speed.

PRODUCT POSITIONING & STRATEGIC MESSAGING

We don’t just position products; we help define your audience in a fiercely competitive market. StartStak’s product positioning and strategic messaging focuses on effective storytelling through research to develop compelling narratives that resonate with the target audience(s). By understanding and articulating the unique value of your product as well as who stands to gain the most from it, StartStak enables your product to stand out and differentiate.

Product positioning and strategic messaging is the foundation of a company’s Go-To-Market, enabling buyer engagement through messaging that resonates with their pain points, aspirations, and motives. This fosters a strong connection with your product throughout their buyer journey and inspires confidence along their path to a buying decision.

COMPETITIVE ANALYSIS

How will you win? Technology is enabling business more today than ever before, and new companies are forming and expiring at a stunning pace. The stakes are high when you play to win. Knowing your competitors as well as your blindspots is critical to the long game. We love competitive analysis and go beyond the SWOT in order to find your competitors' Achilles heel. Our approach provides a comprehensive view into market dynamics you are operating in so you can anticipate what's next and make the adjustments as needed. 

Leveraging our AI-native methods, we deliver insights at incredible speed that help refine product positioning, enhance marketing tactics, reduce sales and marketing waste, and outmaneuver the competition.